Individuals who are blind or who have trouble processing visual information, typically use a screen reader. This is an application that reads the contents of the webpage to them. These tools can recognize an image but can’t tell the user anything about it. It is your job when you create content to tell the screen reader what is important in the image.
If you are advertising events or providing inspirational quotes using images created by tools like Canva, which lay text over a background image, over 2 million potential viewers can’t read it. This is easy to fix.
Step 1: After you upload the image, go to “Add Alt Text”
After you upload your photo, you are taken to the “Edit your photo” window. Before you click Next, click on the “Add alt text” link on the bottom left.
Step 2: Type in alternative text
Enter new alternative text within the central box. Note that LinkedIn limits you to 120 characters.
In LinkedIn content, alt text will typically be a short description like “three young professionals talking about accessibility” but if the image you post is text on top of an image, then the alternative text will typically just be the text. When writing alternative text, ask yourself what information the image adds to the post or what would be lost if the image wasn’t visible. Then fill the gap in using the alternative text.
Step 3: Save the Image